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digital insight factory.
Get to know our comprehensive research and insight solutions, focus on the right option for your needs and let’s reach the goal together!
Brand Awaraness and Perception
The key factor in transforming turnover growth into sustainable market results for brands is awareness and positive perception among the target audience and the way to achieve this is through continuous measurement. Measure the awareness and perception of your brand in domestic and international target markets, take action.
Satisfaction Research
Although it is important for brands to get into the heart of the customer today, it is not enough. Satisfaction, which is a holistic process; involves the transformation of customers, dealers, suppliers and other parties into synchronized “loyal and recommending” stakeholders. Take the pulse of stakeholder satisfaction with our unique tools.
Pre-investment Market Research
A comprehensive pre-investment market research is a ``priceless`` tool for a new product or service to meet the target audience in a competitive environment and to achieve profitable and sustainable growth by holding on to the new market. Recognize the market, shed light on your investment, clear the way for your new product or service.
Overseas Market Research
Market research is an indispensable guide for brands that put export-oriented growth and global branding at the top of their agenda. Access market entrance and promotion opportunities in 130+ countries through our overseas target market research model.
Employee Satisfaction Measurement
Great or Silent Resignation. Whatever you call it, the underlying reason is ``unhappy employees``. However, employees are your ``internal customers``. Get inspired by research and insight, fill the workplace gap and create happy, engaged and high-performing employees.
Public Opinion Research
It is of great importance to make sense of the tendencies, wishes and expectations of the different layers that make up the public and to send the right messages to them. Access powerful feedback that will feed your organization's or brand's campaigns with an impartial and transparent approach.
Brand Health & Tracking
Branding is a journey and it includes many challenges as well as pleasant moments. Sometimes the mood of brands is good and sometimes bad. Measure your brand's position in the world of the target audience periodical and follow the level of competition thanks to our brand health research and tracking model.
B2B Research
In light of the great transformation in supply chains around the world, the B2B marketing universe is getting more and more complex. In parallel with the tough competition conditions, many opportunities are emerging. Position your product in the value chain and reach new customers.
Corporate Reputation & Perception Research
Reputation has become a more fragile topic for institutions than ever before. As the number of competitors and stakeholders increases, social responsibility topics are diversifying. Measure and manage your institution's reputation before all stakeholders.
Advertising, Media & Campaign Effectiveness
Every promotional expenditure for the brand or institution is a substantial investment. Effective marketing intelligence leverages the power of research to measure the potential and actual effectiveness of an investment. Plan the media effectively and achieve strong market results.
Etnographic Consumer Research
The motivation of the consumer to make a decision is getting more complex every day in the face of message, price and channel dynamism. For brands, it is getting harder to keep loyalty strong. Gain deep insights that will make sense of the consumer world with an anthropological approach.
Turquality & Brand Support Research
Turkey's brands grow with Turquality and brand support programmes, which are unique in its field and increase their participants' added value in the light of measurable metrics. Within the scope of Turquality, measure the position of your brand in target markets and focus on opportunities.
