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Consumer Durables

In consumer durables the decision is long and comparison heavy. We support product and channel decisions by measuring energy labels, service network perception and warranty expectations.

Questions we answer in this sector

  • Which features earn a price premium?
  • Does the quality of after-sales service influence brand preference?
  • How do online and in-store purchase journeys differ?
  • Which segment should lead entry to a new market?

Measurement and methods

  • Purchase journey and decision criteria
  • Price elasticity and conjoint analysis
  • Service satisfaction measurement
  • International target market research

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