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Education

In education the choice forms where family, student and institutional perception meet. We measure student and parent satisfaction, institution choice criteria and brand perception.

Questions we answer in this sector

  • What do families prioritise when choosing an institution?
  • Which dimension of the student experience drives satisfaction?
  • Which target market for international students?
  • How does alumni perception affect brand value?

Measurement and methods

  • Student and parent satisfaction
  • Institution choice criteria research
  • International target market research
  • Brand perception and reputation measurement

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