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Loginsight

Methodology-compliant market research in domestic and target markets for Turquality and brand support applications.

  • 130+ countries with fieldwork
  • 15+ completed research projects
  • 20+ industries covered
  • 180K interviews per year

Solutions

Industries

  • FMCG — Brand awareness, share of wallet, category penetration, shelf share, and consumer preference dynamics.
  • Retail & E-commerce — In-store conversion, basket analysis and the omnichannel shopping journey.
  • Automotive & E-mobility — Purchase criteria, brand perception and EV transition trends.
  • Fashion & Beauty — Seasonality, perception of luxury, sales channel analysis, and brand image measurement.
  • Logistics & Transport — B2B service satisfaction, supplier selection and route demand.
  • Tourism — Destination perception, accommodation satisfaction and recommendation score.
  • Agriculture & Food — Taste tests, pack preference and retailer expectations.
  • Banking, Insurance & Fintech — Customer experience, digital channel usage and trust perception.
  • Construction & Real Estate — Customer needs, customized project requests, project location feasibility, and demand forecasting.
  • Public Sector & NGOs — Public opinion trends, service satisfaction and impact measurement.
  • Energy & Mining — Corporate reputation, stakeholder perception and local acceptance studies.
  • Education — Student and parent satisfaction, institution choice criteria.
  • Health & Life Sciences — Brand awareness, healthcare NPS, patient experience, physician perception.
  • Consumer Durables — Measurement of brand awareness, technology and trends, channels and selection criteria, expectations.
  • Gastronomy — Menu and concept tests, guest satisfaction and brand loyalty.
  • Technology & Telecom — Product-market fit, subscription elasticity and user experience.
  • Media & Entertainment — Audience measurement, content preferences, and pre-test and post-test advertising effectiveness.
  • Industrial Products — B2B buying criteria, supply security and OEM approval paths.

Insights

    Frequently asked questions

    Do your reports comply with the Turquality format?

    Yes. The report is delivered with a content structure and methodology that can be directly included in the Turquality application file.

    How long does a project take?

    For research projects covering multiple target markets, the final report is delivered within an average of 30–45 days.

    Do you share the raw data?

    Yes. The anonymised raw dataset, field audit records and sample distribution are delivered alongside the report.

    In which languages is the report delivered?

    Turkish is standard. Additional language requirements, particularly English, are evaluated separately within the scope of the project.

    Can we be involved in the research design?

    Yes. This report is not merely a procedure; it serves a strategic function. Therefore, the questions, sample, and target audience are determined in collaboration with the client.

    In which countries can you run fieldwork?

    Through our glocal network we work with local teams in 130+ countries; regional teams are supervised by our own research directors.

    How does the proposal process work?

    Following a brief scoping call, we deliver a written proposal within 48 hours. The proposal clearly outlines the sample, methodology, timeline, and deliverables.

    Monthly Log Insights

    Insights from the world of Turquality, featuring market and brand research—published during the first week of every month.

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