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Media & Entertainment

In media and entertainment, audience attention is the scarcest resource. We support content and scheduling decisions by measuring audiences, content preferences and ad effectiveness.

Questions we answer in this sector

  • Which content format sticks with the target audience?
  • What are ad recall and message delivery levels?
  • How is our series or game perceived in export markets?
  • In which segment does the subscription vs ad model work?

Measurement and methods

  • Audience and content preference research
  • Ad pre-test and effectiveness measurement
  • Services export target market research
  • Digital sentiment analysis

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